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If you have an online business then you know the aim of the game is to get as many customers to return to your website as possible.
You might be wondering if there is a fantastic, mind blowing solution to this and we are happy to tell you that yes! there is! 
Email marketing provides and incentive to your customers to return by giving them exclusive discounts, exposing them to new products and providing them with interesting content. We are going to walk you through some of the many benefits of email marketing that you could be gaining for your E Commerce store.

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Email performs better than Social Media for Online Sales

At Tanker, we know the importance of Social Media presence for a business and we’re all about distributing awesome content and developing your brand via channels such as Facebook and Instagram. However, we understand it can be a noisy place! and sometimes the best method can be a more personal approach – and whats more personal than a hand crafted email delivered straight to your customers inbox.

The best part about emails, they’re there for your customers to open in their own time and theres no risk of them scrolling past them in an overcrowded newsfeed.

Google’s Ranking Algorithm Is Getting Harder and Harder to Crack!

Every customer is valuable to an online business so you want as much exposure in online search engines as possible. This is why it’s frustrating when google rejigs it’s algorithm and the method’s we know to have worked in the past no longer do.

Google is now focused on high quality content and has cracked down on keyword – based anchor text, paid links and other linking strategies. This has left a lot of businesses in fear that their high google rankings will be a thing of the past. More and more companies are beginning to invest in Google AdWords and pay per click ads to build their mailing list. This way you are opening up the door to future communications with your customer and don’t have to worry about being penalised by Google.

Email and Content Marketing go Hand in Hand

Content marketing is an excellent strategy to gather buzz about your business. This is where you gather interest by sharing beneficial content with your audience that you know they’ll find valuable. Your customers get a sense of who you are as a business and what you align yourself with and this allows them to relate to your company and builds trust in your brand. You’re making your viewers happy and in return you’ll gain some attention.

The important part is to ensure this new attention isn’t going to waste by getting these viewers on your mailing list.  This gives you a new method of keeping in touch with people who have a real interest in your business and all the hard work you’ve put into developing content results in more than just one time visits.

Email Allows you to Build Rapport with your Customers.

Social Media is an excellent platform to begin a relationship with your customer but when it comes to nurturing and strengthening this newfound friendship email is the place to go!

People are much more likely to buy from a brand they are familiar with so it’s super important to spend time developing a rapport with your customer. When you craft an email that has quality content and offers your customers an insight into your company you are doing the groundwork in gaining a sale.

Email Drives Traffic and Sales

Our fave Email Marketing programme at Tanker is Mailchimp because it offers a range of exciting features for our clients. One of which is the ability to segment your mailing list to communicate different things to different people allowing you to get the most out of your email campaign.

By segmenting your mailing list you can do neat things such as…

  • Send customers special occasion emails for birthdays
  • Reward loyal customers with exclusive discounts.
  • Re-engage customers who have not shopped in a while.
  • Generate feedback testimonials from customers.
  • Trigger campaigns send specific emails when customers take a certain action (Customer clicks ‘Digital Prints’, ‘Digital Print Discount’ email is delivered 2 days later)

This is just the tip of the iceberg and there are many more ways you can engage with your customer and get that crucial sale!

Email Allows you to Build Rapport with your Customers.

Social Media is an excellent platform to begin a relationship with your customer but when it comes to nurturing and strengthening this newfound friendship email is the place to go!

People are much more likely to buy from a brand they are familiar with so it’s super important to spend time developing a rapport with your customer. When you craft an email that has quality content and offers your customers an insight into your company you are doing the groundwork in gaining a sale.

Hey! It’s a Consensual Relationship.

The thing about email marketing is that you enter a consensual relationship your customers, they have the ability to opt in and out as they please. It’s their choice if they want to hear from you so don’t force it.

There are anti spam laws in place to enforce this so don’t turn a blind eye to them! Here’s a rundown of the main deets you need to know before starting an email marketing strategy.

  • Consent is essential! Don’t go signing up any Tom, Dick or Harry to your mailing list. You absolutely have to gain consent from whoever you’re sending commercial emails to. Make sure you explain the nature of your emails in your sign up from and keep a record of this in case you have to provide proof.
  • Identify yourself: You must make yourself or your business name clear to the receiver. Also include a method of contacting you, this could be a phone number, website or address.
  • Offer an unsubscribe option: You need to let the recipient opt out if they wish to. A simple unsubscribe button is the answer to keeping everyone happy.

Get in touch!

If all this seems to much and you want to sit down over a cuppa for a chat then give us a call! We love helping businesses reach their potential in the Email Marketing world and we happen to be experts in the field.

What are you waiting for? Start building your mailing list today!