Mailchimp Product Photography Tips and Tricks

We’ve really been enjoying following Meg from Mailchimp’s marketing department as she navigates the journey of starting a business – Freddie and Co Meg has been documenting her experiences and giving awesome advice through her newsletter series “What’s in Store”

We think Issue #15 named “Products as Pretty as A Picture” has some info our Tanker Fans might be interested in! The issue covers the tricky art of product photography and focuses on an experiment involving pictures of products by themselves and people wearing the product, or lifestyle pictures. Much to Meg’s office’s surprise it was the lifestyle snaps that got the most engagement and sales.

This makes a lot of sense! If we think of our own online shopping habits, we generally look for photographs of someone modelling the article of clothing or at least subconsciously we are driven to pictures with people who share the same style or aesthetic that we are into. After seeing Meg’s experiment I can definitely agree that it’s hugely beneficial to include humans in your email, of course this entirely depends on what you are selling and what works for your branding but to take the robotic edge off online interaction a bit of human presence could do wonders for your email campaign.

Make sure you’re following Meg’s series here, we can’t wait to see what she has in store for us next!