Flox Survey 2020

Do You Know Who Your Fans Are?

That’s what we asked Flox. Through a customer survey she learned who her fans really are, what they buy, and what they really think of her.

So when it’s time to refine your business, scale up or launch a new product, survey’s are part of the research that can help you be  confident in the direction you]re heading. Don’t go on guesstimates when you can get an honest answer from the people that love you the most (and buy your products!).

The key to a successful survey is a solid strategy: What do you want out of this?

Keep in mind you can’t ask too much of your fans, and trying to tick all of the boxes may result in diluted answers. After question #10635 they have probably dropped off, or are giving half-hearted answers. Keep it fun, simple, and ask the key questions.

An incentive is also a great way to drive survey responses. After all, you are asking your audience to give up their personal time to help your business—and they know that. In the case of Flox, who could say no to going into the draw to win an exclusive Flox goodie pack? I know I couldn’t.

And the result?

Over 2,200 responses, a new business strategy and confirmation that everyone loves Flox (surprise!).

Want to get personal with your audience? Let’s chat.

More of the latest

Lauren Peat Bariatric Coaching: Mentoring, Brand and Website

With a mission to become the Jenny Craig of the Bariatric Coaching world, Lauren Peat came to us with plans for global domination.

Sketchy Recollections Brand and Social

Creating the Sketchy Recollections brand—an energetic and moderately inaccurate line in design classics and cultural references.
Evan Woodruffe Website

Evan Woodruffe Abstract Artist Website

International abstract artist Evan Woodruffe is known for creating a world that is fluid and porous with complex relationships between colour and pattern.

Study: New Zealanders and the Arts — Ko Aotearoa me ōna Toi

New Zealanders and the Arts — Ko Aotearoa me ōna Toi 2020 study provides an insight into our ever-developing relationship with the arts.
© Copyright - Tanker Creative