Tanker Creative Business and Brand Building Workshop

Delivery method: The workshop can be delivered in person or on zoom
Time commitment: 3.5 – 16 hours
Cost: Between $650 – $3800 (excluding GST)

Researching, refining and documenting business and brand basics, including:

Business and Practice background
– History
– Mission
– Core values
– Vision
– BHAG
– Goals 1-3-5-10+ year

SWOT
– Strengths
– Weaknesses
– Opportunities
– Threats
– SWOT summary

Target markets
Personas
– Demographics
– Psychographics

Competitor/ analysis
– likes/dislikes

Offerings
– Products/Services
– Pricing
– Categorisations/Taxonomy

Workshop Outcomes
– Understand of future focus of your business, organisation or practice.
– Discover the target markets/personas: demographics and psychographics such as values and motivations.
– Uncover your personal strengths and external opportunities and how they can offset your weaknesses and threats.
– Consider the goals and KPIs you need to track for success.