Simon Devitt Mailchimp Newsletter June 2026

Simon Devitt, International Photographer of Mystery and Architecture, has launched Cape to Bluff Vol. 2: his latest publication celebrating residential architecture across Aotearoa New Zealand.

Tanker developed a laser-focused Mailchimp newsletter designed to keep the message simple and easy to act on.

The content strategy was deliberately targeted: introduce the book, acknowledge the sponsors and collaborators who helped bring it to life, add a testimonial review from radioNZ, provide a direct link to purchase and guide readers through to the launch story from the celebration at VidaSpace.

Rather than overloading the newsletter, the campaign used Simon’s existing audience as a warm, engaged channel of architecture fiends, book lovers and design supporters back into his wider digital ecosystem.

The newsletter linked directly to the Cape to Bluff Vol. 2 publication page, where the Tanker-built Simon Devitt website supports ecommerce functionality for book sales. It also directed readers to updated news content, including the VidaSpace launch post and new release announcement, helping extend the life of the campaign beyond the inbox and support ongoing SEO.

Tanker’s role included content strategy, newsletter design, copywriting and digital direction, ensuring the Mailchimp campaign worked as part of a connected publishing, ecommerce and content ecosystem rather than a one-off send.