It was really great having a concept and idea locked in from the get-go. There was a little tweaking of the size, where the filter sat on the head and the movement of the butterflies—but in general the mock up gave us the information we needed to get rolling.
We followed the Spark AF Filter guidelines to a T! The naming protocol and file information is very important to stick to.
We came up with a list of around 10 names, and decided on something general so that it would hopefully start to rank in searches and tap into the explorer algorithms.
The roll out plan was focused around Instagram, Facebook, Mailchimp and an influencer campaign.
The effect was accepted by Spark AR Hub on Tuesday 25 February, 2020. We decided to launch on Friday 28th February as this suited the client and there were still a good amount of followers online during this day.