You may have noticed the Facebook Pay button creeping up your app and asking for your payment details.
Sure it’s been around for a while – but now its starting to vie for your attention. In short, it’s the next stage of evolution from the recently introduced Facebook shops.
The idea behind this to keep users on the platform and pay via Facebook, instead of sending them to a website. According to Facebook, all your details will be safe and secure.
So, what does is mean for you?
The move isn’t going to be sudden. Customers will still like browsing your website to learn about your product, but Facebook is now offering a quick one-click option to get what they want.
And, what to do now?
The word on the street is that eCommerce spend via mobile is gaining momentum. We recommend jumping on the bandwagon and setting up your Facebook and Instagram shop. If you need a hand, give us a holler.