Your 5 Minute Facebook Update | March 2021

Lockdown or no lockdown, we are here to help you TAKE ON THE WORLD—one Facebook post at a time.

The FB surprises of 2021 continue to reveal themselves, and it’s time for a little profile TLC while we have to stay 2 meters away from each other.

Facebook Pay

You may have noticed the Facebook Pay button creeping up your app and asking for your payment details.

Sure it’s been around for a while – but now its starting to vie for your attention. In short, it’s the next stage of evolution from the recently introduced Facebook shops.

The idea behind this to keep users on the platform and pay via Facebook, instead of sending them to a website. According to Facebook, all your details will be safe and secure.

So, what does is mean for you?

The move isn’t going to be sudden. Customers will still like browsing your website to learn about your product, but Facebook is now offering a quick one-click option to get what they want.

And, what to do now?

The word on the street is that eCommerce spend via mobile is gaining momentum. We recommend jumping on the bandwagon and setting up your Facebook and Instagram shop. If you need a hand, give us a holler.

End of Story

Another section of Facebook profiles bits the dust—farewell Page Stories.

The Page Story section started to disappear from your Facebook business page from February 28, 2021.

Introduced in 2017, the section gave brands an opportunity to provide a background on their business.

What to do about it?

Facebook is prompting Page owners to shift their page story content to the ‘Additional Information’ section instead. Go for it.

Facebook vs Apple

Changes to attribution settings for paid Facebook and Instagram posts

In response to Apple’s iOS14 changes, the default attribution window will be 7-day click and 1-day view.

Previously it had been​ 28 days. This means that a customers actions will be tracked for 7 days, instead of 28.

What does this mean for you?

Facebook states that while these changes won’t affect ad delivery, the new default attribution setting may result in a decrease in the number of reported conversions.

What should you do about it?

Make sure you have your Facebook Pixel and Google Analytics hooked up so you can judge the results. Let us know if you need help.

Ready to rev up your game? Give us a toot.

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