It’s always exciting to be watch a brand develop and expand over time!
Tanker originally worked with Otolaryngologist Dr Angela Butler to develop a logo, business card and web page to express her unique attributes in the local Christchurch field.
Late in 2018 Dr Butler approached us to expand her web presence to allow her to provide more information to referring health professionals and patients.
From this brief Tanker created a site providing easy access to information visitors are seeking. This has been achieved through a strong hierarchy and separation of information, along with the development of a suite of icons representing Dr Butlers areas of expertise—inspired by the original logo. The simple navigation and strategic choice of both graphical imagery and text also balances the requirement for different types of information for both health professionals and patients.
Overall, Dr Butler’s site considers and provides for visitors whose interactions and experiences are significantly different, while successfully expressing and expanding on the current brand.
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