Ruby Duncan—A Mother Potter Website Design

Bringing contemporary and practical ceramics into homes

Ruby Duncan is Whanganui-based potter who has been working with clay for several years. She has a passion for how we create a nurturing environment for others to thrive in.

In her home based studio, she loves to work with a variety of clay bodies, creating a variety of textures and shapes. While Ruby began as very much a hand builder, she has come to love the rhythm of making on the wheel and the pleasing symmetry you can create. But she will always produce a variety of forms and styles.

She is constantly amazed at the resourcefulness and creativity that comes to hand where resources are limited. In this light, she also tries to keep her prices affordable, hoping they are accessible to as many as possible. Along with affordability, Ruby wanted those outside Whanganui to be able to access her work, via an eCommerce website. This is where Tanker came into the pitcher (pun intended).

RUBY DUNCAN CASE STUDY

– Breaking down products into collections (categories) – Kitchenware, Mugs and Tumblers, Platters and Plates, Bowls, Vases.

– Categories are placed directly in the main navigation. This makes it easier for potential customers to find what they are looking for.

– Product recommendation section is added to the product page that may help increase revenue and improve user shopping experience

– Newsletter sign up on footer

– Setup Instagram Shop by adding product collections on Instagram connected via Facebook Business Manager. Products are easily discovered on social media. More opportunities for brand discovery. Instagram Shop has a quick and easy online purchasing experience where buyers can see the prices and details all in one place.

Tanker has a long-term, ongoing relationship with Whanganui Arts, mentoring and providing workshops through Whanganui and Partners Arts and Creative Industries