Bullseye Glass New Zealand Shopify Website Design
The Brief
Internationally renowned glass artist Claudia Borella was looking to make glass art making product more available in New Zealand. She made this possible by becoming a preferred partner for Bullseye Glass Resource Centre in 2007. With this New Zealand exclusive title, Borella wanted to create online portal for artists to access glass products, and support the local glass making community with resources.
The Background
Bullseye Glass Resource Centre NZ Preferred Partner is a New Zealand-based business that provides New Zealanders with access to Bullseye Glass products and supports the local glass community.
The parent company, Bullseye Glass, operates out of the United States of America and is a manufacturer of coloured glass which is handcrafted in their factory, based in Portland, Oregon.
Claudia Borella is an internationally renowned glass artist based in Whanganui, New Zealand. She has won numerous international awards and is represented by many collections and museums worldwide including that of Sir Elton John.
The Strategy
Bullseye Glass showcases an incredible 4,500+ products. We chose to host the New Zealand store on Shopify because of the ease in managing the technical side of the functionality. Through developing a sitemap, we consolidated similar products into variations. This has made it easier to use for customers, and allowed the to see all of their products.
To make it more than just an online store, The Bullseye Glass NZ website also provides news and information on what is going on within the arts community both nationally and internationally. This is also expanded being able to promote and sell workshops and events on the website. A true hub of all things art glass in New Zealand!
This is all celebrated on the front page of the website. Created to ensure easy access to all areas of the website, it also highlights the latest additions to the every expanding glass options.
What is a website without promotion? Our final stage dovetailed the website build with social media promotion though Facebook, Instagram and Mailchimp for the launch and ongoing promotion of Bullseye Glass NZ products.
The EcoSystem
To develop an optimised conversion funnel, Tanker developed on online funnel to build audience, brand awareness, engagement via Mailchimp eNewsletters and Social Media channels including Facebook.
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