Google Shopping: eCommerce gets Google Eyed

Ready to boost your online sales?

Free listings are now available on Google Shopping for WooCommerce on WordPress AND Shopify websites.

The worlds most popular website, Google searches account for 85.3% of the clickthroughs to websites via AdWords and Google Shopping.

Google Shopping is one of the options on Google’s main search tab/navigation. Search results show eCommerce listings for retailers, making it easier for users to find and buy products. Users can filter and sort product listings based on categorisations such as price, availability, brand, and ratings.

Shopify and Google

Now Google have announced a partnership with Shopify, meaning merchants can sign up in just a few clicks to have their products appear on the search engine.

Part of the sales conversion funnel, shoppers use Google Shopping to discover or find a new item before making a purchase in-store or online. This free exposure, provides the opportunity to grow and stay competitive in the market.

Products reach a wider audience, attract more qualified customers, and take them directly to their product page for online purchasing.

WooCoommerce on WordPress and Google

For WordPress+WooCommerce store owners, you can also get a free spot in Google Shopping with the use of a plug-in to simplify the process.

One of the basic requirements to start off is having a Gmail account to connect with the Google Merchant Center. Once your store is connected, you can start uploading all the product listings and watch your sales blow up.

Throw Shopping Ads in the Mix

Unsurprisingly, Google Shopping also works even better with online campaign ads.

Shopping Ads get the top spot of the main search results page—gaining more clicks over traditional text ads. There are still a few requirements in order for Google to approve your product listings, having a sound grasp of SEO knowledge is essential.

The Wrap

Major brands are already riding on the bandwagon.

For ambitious peeps, organisations and businesses that are ready for an online turbo boost, contact Tanker today.

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