Sometimes the trickiest thing about email marketing is getting your campaign groove on. Tanker was approached by US-based eReleases Press Release Distribution to share a quick tip on email marketing for their PR Fuel blog. We advised on how to get cracking and maintain the momentum. Read our recommendations below and follow the link for an article chock full of great tips from other pro’s too!
17 Experts Respond to Your Email Marketing 9-1-1
According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention.
Despite so much at stake, many small-to-medium-sized businesses are still struggling to improve their email game.
Top Tip from Nicola Devine at Tanker Creative:
It’s really important for businesses to be consistent with their campaigns
One of the most common email marketing problems I recognise is the very basic one of making the time to get them out!
It’s really important for businesses to be consistent with their campaigns and to send them, at the very least, every six months. This ensures their email address list doesn’t go stale or that people forget they’ve subscribed and hit the dreaded spam button.
The solution is to either work with a MailChimp Expert who will manage your campaigns, content, and reporting. This is something that I do from a very involved level starting at frequency and content strategising through to the less involved Skype meeting and once-over to ensure content is optimised before the client sends it out.
Alternatively, diary those suckers in at a reasonable frequency so you’ve got that time allocated to do them yourself.
For more advice from seasoned pros and rising stars in the email marketing world to help businesses succeed by tapping the power of the inbox read the full eReleases article here »