The Maca Mini
Bold and Fearless Graphics
Long time collaborator and international fine art jeweller Maca Bernal needed wheels with attitude.
As a renowned jeweller, Maca Bernal’s much admired Maca Links are geometric shaped links crafted through wax modelling and 3d printing which are later cast in resin.
In 2020 Tanks worked with Maca to develop a visual identity that embodied her practice, philosophy and work: Inventive, Original, Creative, Bold, and Fearless.
This led us to choosing visual elements to symbolise a brand that is distinctively strong, geometric and unapologetically present.
The visual ID was extrapolated out into other brand elements including stickers, care cards and now to her speedy little mini.
– On brand, classy but rad 🙂
– Graphics to include: Maca Logo, website addy www.macabernaljewellery.com, and recommendations for additional graphics
– Graphics can go on sides, bumper, back of mini (not a full skin).
The original design used a mix of racy and angular elements, to reflect the Maca Links and Logo. The colours were the same-same palette as website. Maca’s tagline: Mindfully Crafted Art Jewellery was added on the side to provide more info about the brand.
More links added
Roof and front bonnet stripe removed
Cord colour changed
Some links removed
Text on back moved and more added
Yellow reversing mirrors added
Maca has noticed clients contacting her after seeing the vehicle parked around Auckland. Her patience with the local rude and aggressive drivers has also improved, now that she is driving a much more distinctive vehicle!