photoED Logo Update

Refining for a Global Audience

photoED is a leading creative content publisher in the editorial photography space in Canada spanning print, digital, and social media world-wide.

First established in 2001, photoED delivers insights to professionals, students, educators, and enthusiasts internationally through it’s website and thematically-focused print magazine which features the work and interviews with photographers, as well as photography-based educational resources.

The brief for the refining of the logo started with a branding analysis including print edition logo and website design. This covered a review of mission, vision, goals; Target Markets, and research on their eco system of other organisations and where they sat. From this the team at Tanks developed recommendations and a strategy to approach the refresh.

This included the development of Semantic Differentials to refer back to when viewing options of the design; with a direction towards Community, Photography, Curatorial/Expert, and Editorial.

From this we developed and refined an option that referred back to the original logo, with subtle updates to the typeface and customisation of letter forms to create a rounder, more spacious, impactful version.

If you’re in need of a new or updated logo or visual identity, we’d love to jump onboard.